Category: Publicity + Marketing

27: Midwinter Fever, with guest school-library marketing expert Jenny Choy

1/20/2019

I'm getting ready to head to Seattle for ALA Midwinter. So what even IS that? In this episode, I speak to Jenny Choy, the Associate Director for School-Library Marketing for Abrams Books for Young Readers. Jenny tells us the difference between publicity, marketing, and school-library marketing, and gives us the lowdown about what happens behind the booth curtains at a big librarian conference like ALA. What books are on display, and why? Which authors get invited, and why? What does she wish that authors knew about her job? So much great info! Yay!

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Show Notes

* The Literaticast has a Patreon! Throw in a buck and you just might win a book. Plus, you can give me input about what you'd like to hear about on the podcast!
* Abrams Books for Young Readers website
* ALA Youth Media Award speculation blogs: Calling Caldecott, Heavy Medal (Newbery),
* Books we chatted about:

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episode three: take me down to publicity city

7/31/2017

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I talk about what I like to see in an author's website. And Publicist Extraordinaire Saraciea Fennell talks to me about the Secret World of Publicists -- including what authors can do to work with their publicist, how to grow your own network by getting the word out in your local community, when (and if) to spend your own money on publicity, authors getting political on social media, and much more. Saraciea also mentions a couple of her most memorable publicity campaigns, and we talk about our current obsessions.

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SHOW NOTES

* The Literaticast has a PATREON to cover costs. Throw in a buck, and you may win prizes.
* One example of an author Press Kit from Gwenda Bond.
* Saraciea on Twitter: @SJ_Fennell -- Me on Twitter: @literaticat
* POC in Pub -- Latinx in Pub -- Saraciea Blogs on Nerdophile
* Saraciea's podcast, A Different World, in which two college friends talk about life, love and everything in between.
* Saraciea is obsessed with the America Chavez comic, and with the new season of Insecure on HBO!
* Pro-tip - do NOT look up the calories on the thing I am obsessed with this week, you don't wanna know.
* A couple of Saraciea's book picks:

SHADOWSHAPER by Daniel Jose Older

RADIANT CHILD: The Story of Young Artist Jean-Michel Basquiat by Javaka Steptoe

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27: Midwinter Fever, with guest school-library marketing expert Jenny Choy

Show Notes

episode three: take me down to publicity city

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