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27: Midwinter Fever, with guest school-library marketing expert Jenny Choy

1/20/2019

2 Comments

 
I'm getting ready to head to Seattle for ALA Midwinter. So what even IS that? In this episode, I speak to Jenny Choy, the Associate Director for School-Library Marketing for Abrams Books for Young Readers. Jenny tells us the difference between publicity, marketing, and school-library marketing, and gives us the lowdown about what happens behind the booth curtains at a big librarian conference like ALA. What books are on display, and why? Which authors get invited, and why? What does she wish that authors knew about her job? So much great info! Yay!
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Show Notes

* The Literaticast has a Patreon! Throw in a buck and you just might win a book. Plus, you can give me input about what you'd like to hear about on the podcast! 
* Abrams Books for Young Readers website
* ALA Youth Media Award speculation blogs: Calling Caldecott, Heavy Medal (Newbery),
* Books we chatted about: 
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2 Comments
Beth Anderson link
1/28/2019 11:12:46 am

Thank you! I appreciated the information you both shared!

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vidmate link
1/7/2025 04:25:41 am

I wanted to express my gratitude for your insightful and engaging article. Your writing is clear and easy to follow, and I appreciated the way you presented your ideas in a thoughtful and organized manner. Your analysis was both thought-provoking and well-researched, and I enjoyed the real-life examples you used to illustrate your points. Your article has provided me with a fresh perspective on the subject matter and has inspired me to think more deeply about this topic.

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    Literary Agent Jennifer Laughran and her friends dish about the world of Children's Publishing.

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